Amidst the recent buzz surrounding the real estate industry, it’s easy to get distracted from your career goals. Headlines about lawsuits, settlements, and policy changes might have caught your attention. But if you’re serious about a career in real estate, it’s important to tune out the noise and concentrate on becoming licensed and being a confident advocate for your clients.
The reality is that buyers and sellers need knowledgeable agents to protect their best interests. They need someone like you to guide them through one of the most significant financial decisions of their lives. Here are some ways that real estate agents and REALTORS® effectively represent their clients.
How to Represent Your Clients with Confidence
Start by familiarizing yourself with the facts regarding the NAR lawsuit and the resulting settlement. We’ve provided a selection of concise articles on the topic. The settlement led to a few policy changes, but they didn’t impede an agent’s ability to succeed.
Download this discussion between industry experts to learn how to discuss the NAR lawsuit with your clients.
Once you grasp these changes, shift your focus to obtaining your license and mastering the skills needed to serve your future clients. Here’s why your role is crucial in the industry.
Real estate agents guide clients through a complex buying or selling process.
As a licensed real estate agent, you’ll have a deep understanding of the contracts, forms, and financial documents involved in each transaction and will be able to explain them clearly to your clients. Since most people only buy or sell a home a few times in their lives, and often with many years between transactions, your expertise will help ensure they navigate current laws and regulations smoothly, avoiding costly mistakes and delays.
Demonstrate your value by educating your clients on every critical step of the transaction.
Real estate agents provide objective advice and information to their clients.
Buying or selling a home can be an emotionally charged experience. Exceptional real estate agents understand their clients’ goals and guide them with a steady, impartial hand.
Your role is to be a concerned yet unbiased third party who helps your clients focus on the key issues, even when emotions run high.
Real estate agents confidently represent their clients during negotiations.
Mastering negotiation is an essential skill for real estate agents. As a professional, you will view the transaction from your client’s perspective and help them negotiate a contract that meets their needs while safeguarding their interests. Every transaction involves multiple negotiable factors, from the sale price to closing costs and possession dates.
Additional negotiation training will further enhance your ability to serve your clients effectively. To become a better negotiator, enroll in the Real Estate Negotiation Institute (RENI). RENI offers the professional development courses you have been looking for – courses that offer actionable strategies to help you become a better negotiator throughout all phases of a real estate transaction.
As a real estate agent, it’s your responsibility to ensure the transaction is fair and ethical.
While your primary duty is to your clients, you also have a responsibility to protect your community by “protecting the individual right of real estate ownership and widening the opportunity to enjoy it,” as stated in the National Association of REALTORS® pledge.
Worried about the recent policy changes in the real estate industry? Don’t be. Instead, focus on becoming a knowledgeable, skilled, and confident advocate for your clients.
Ongoing training and education are crucial to representing your client’s best interests. Allied Schools has decades of experience in offering pre-licensing courses, continuing education, and top-tier training for real estate agents in California.
Do you need help with your negotiation skills? RENI can make you a more confident agent. Enroll in a RENI course today.
