Since the NAR lawsuit and settlement, the media has increasingly focused on the real estate industry. Unfortunately, this heightened attention has led to more confusion, especially regarding real estate agent compensation, buyer agreements, and the importance of professional representation. As we navigate this critical time in our profession, it’s essential to demonstrate your value by showcasing your expertise.
Here are some strategies to promote the profession—and your brand.
Key Takeaways
- Real estate agents can establish their expertise by creating valuable content like blogs and videos, focusing on relevant industry topics such as the NAR lawsuit and local real estate trends.
- Hosting local events, collaborating with businesses, and engaging in online communities can help agents build their brand, establish credibility, and generate referrals.
- Requesting referrals and encouraging satisfied clients to leave positive reviews are crucial for building trust and attracting new clients.
- Utilizing a mix of traditional marketing methods (like print ads and billboards) and digital strategies ensures broader reach and visibility in targeted areas.
8 Ways to Promote Your Expertise as a Real Estate Agent
You understand the value you bring to your buyer and seller clients. Here are some ways to demonstrate your worth as an agent.
1. Highlight your expertise with a strategic blog campaign.
Create valuable, SEO-optimized content that addresses key concerns for buyers and sellers in your area.
Don’t shy away from discussing the recent NAR lawsuit—offer a clear, unbiased explanation of its background and the settlement’s implications. Educate your clients on how compensation works.
Download this discussion between industry experts to learn how to discuss the NAR lawsuit with your clients.
Cover other interesting and community-specific topics in your blog. Pair your posts with engaging marketing visuals that enhance your reputation and showcase your expertise.
A well-maintained blog can help you demonstrate industry knowledge, establish credibility with local clients, and stay top of mind (and top of Google searches) for those looking to buy or sell.
2. Leverage videos to showcase your personality and expertise.
Video is a powerful tool for real estate agents. Use videos with targeted hashtags to humanize your business and create an emotional connection with potential clients.
While showcasing your personality, make sure your videos also reflect your expertise and competence. Share your videos on social media and consider purchasing ads on platforms like Instagram or TikTok to target your ideal audience precisely.
3. Host local events to display your expertise.
Collaborate with local businesses to host events in your target neighborhoods. Building your brand among event attendees and local business owners can help generate referrals. Distribute high-quality swag that attendees will appreciate and keep.
4. Actively seek referrals.
A simple yet effective way to prove your expertise is by asking past clients to recommend your services to their friends and family. With 41% of sellers choosing their real estate agent through a referral, this is a strategy you can’t afford to overlook.
Consider sending a thank-you gift for any referrals you receive.
5. Request reviews and testimonials.
Positive online reviews are invaluable for real estate agents. Reviews from satisfied clients can significantly boost your credibility and build trust. After a successful sale, send a follow-up email or text with a link to your Google My Business profile or another review platform. Highlight these testimonials on your website and social media accounts.
6. Embrace traditional marketing methods.
Traditional media, such as print ads and billboards, are highly effective for targeting specific geographic areas. Even snail mail can be a powerful tool to showcase your local market expertise. Combine these methods with digital marketing to maximize brand awareness.
7. Engage with online communities.
Maintaining an active, engaging online presence is another way to position yourself as a trusted advisor and local expert. Participate in local online groups by answering relevant questions and offering advice. Always maintain professionalism—avoid getting into online arguments!
8. Collaborate with other content creators.
Offer to write a guest blog, be a guest on a local podcast, or contribute your insights to an article to reach a broader audience and establish yourself as a thought leader in the industry. Consider reaching out to local radio or TV stations and using Connectively to expand your brand’s reach.
Ultimately, the best way to establish yourself as a real estate expert is to have a deep understanding of state-specific real estate laws and regulations and your local market. Allied Real Estate School offers real estate continuing education courses in California to help you stay current and confident in your real estate knowledge.
